What is Digital Marketing ?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Why Digital Marketing important ?
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Why Choose a Digital Marketing Career in 2023?
Student life can be exhausting. Apart from the unending assignments, they have to focus on selecting the right career option, which will have them pay a pathway to a brighter future.
Digital marketing is one such viable career option that students often prefer. According to a report by a Goldman Sachs report, the digital marketing industry is going to be valued at US$160 billion by 2025. This number stands at thrice its current value.
Apart from a good package and reliable career growth, there are several other reasons why you must choose Digital Marketing.
What Makes Digital Marketing an Ideal Career Option?
1. High Demand for Digital Marketers
According to a research study by HubSpot, over 75% of marketers believe that digital marketing campaigns directly influence revenue. Since such numbers attract business owners, they are always on the lookout for digital marketing professionals.
Moreover, digital marketing is in high demand due to its excellent reach. It is a tremendous way for companies and businesses to reach their target audience. Moreover, since offline marketing can drill a hole in the pocket, they are always leaning towards professionals who can create a better online presence for their business without spending too much.
2. An Array of Options
When you choose Digital Marketing as a career option, you do not restrict yourself to a single path. There is a lot of scope for experimentation, and you can analyze your skills and choose accordingly.
For example, the following are some of the best career fields in digital marketing.
Digital Marketing Manager
SEO Manager
Content Writer/Editor
Social Media Manager
Inbound Marketing Manager
Website Designer
SEM Manager
Did you know that only 487.7 million smartphones were sold in 2011? Fast forward to 2022, there are 6.05 billion smartphones. Moreover, almost 83.72% of people use smartphones on a daily basis.
Such numbers denote the importance of digital reliance and how it is scheduled to grow in the future. Since it has been showing promising results till now, experts believe that digital marketing, as a field, has nowhere to go but up.
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